Equilizer Fries
Project
Equilizer Fries
Client
McDonalds
Year
2017
Awards & Recongnition
Applied Arts, Marketing Awards Silver
The billboard featured McDonald's fries in a way that was appealing to music-lovers. Leveraging real-time data from on-site decibel levels, the fries in the billboard grew as the festival sound levels increased - giving those headed to Pemberton Music Festival a taste of what was to come. The billboard can be directly linked to driving positive results for the McDonald's in Pemberton as they experienced a sales increase of 44% vs. the festival weekend the year prior.
ACD/Copywriter: Kyle Darbyson
AD: Jake Hope
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