Tampons Vs. Tiger
Project
Tampons Vs. Tiger
Client
The Gist
Year
2023
Awards & Recongnition
2023 CommArts Advertising Award - Non-traditional Advertising
2023 CommArts Interactive Award - Social
2023 ADCC Awards - Social Media
2024 Marketing Awards - Gold, Health and Wellness
2023 Applied Arts Advertising Award - Cause-Related Advertising
2023 Applied Arts Advertising Award - Experiential/Digital Engagement
When Tiger Woods handed his peer a tampon, making a joke of women’s sports and health, people were pissed. But instead of getting angry, women-led sports brand The Gist got even, by transforming his game into a real-time campaign against misogyny.
At the 2023 Masters tournament, we donated a box of tampons in Tiger’s name for every stroke he took, meaning the worse he played, the more we donated. We tracked his donations in real-time on our site, and rallied others to join in, which they did. Everyday feminists, pro athletes and even major tampon brands jumped in to help transform a bad joke into a force for good.
ECD: Hans Thiessen, Morgan Tierney
Group Creative Director: Sean O’Connor
CD / Art Director: Grace Cho
Art Director: Shona Massey
Designer: Steve Miller
CD / Writer: Cam Spires
Agency: Rethink
Editor: Stephen Shevchuk
© don’t steal my stuff
LINKEDIN INSTAGRAM