Just Right Billboards

McDonalds-JustRight-1

Project
Just Right

Client
McDonald's

Year
2015

Awards & Recongnition

Communication Arts, Applied Arts Interactive, Lotus Awards, Grand Prize Carte Blanche

This digital billboard pulls realtime weather data, displaying the current temperature using the most approriate McCafe beverage. As the day gets hotter, the featured drinks become colder, showing that there's always a perfect McCafe beverage for this very moment.

AD/Designer: Grace Cho
CD: Michael Milardo

McDonalds-JustRight-2
McDonalds-JustRight-3
McDonalds-JustRight-4

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